The Ego is unconsciously aware that love has the power to bestow immortality. And because its greatest fear is to die, it is instinctively seeking after love. However, for as long as the Ego is clinging to the reasons for why it is believing itself to be loved, death remains imminently close and fear remains the dark shadow of the love it is experiencing. Only when the reason for feeling loved is an all-encompassing, unconditional love that is being felt inside your own self, does love make you immortal. Of course, your Ego is still going to die its timely death but because you have released your fears death changes from a threat into a promise.